• Apple’s Executives Scott Forstall and John Browett Are Out


    Scott Forstall and John Browett Are Leaving Apple

    Scott Forstall and John Browett Are Leaving Apple

    In a major shake-up apparently since the loss of Steve Jobs, Apple has announced in a press release that Vice President of iOS Software Scott Forstall is set to leave the company next year. He will continue working as Advisor to Apple CEO Tim Cook at the time. Moreover, John Browett, head of retail, is also out. Tim Cook will take over retail as an interim until a replacement is found.

    Bob Mansfield will be in charge of Apple’s new “Technologies” group and will remain at Apple for two more years. Other Apple’s Executives will have expanded responsibilities due to these changes.

    “We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook, Apple’s CEO. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”

    I am also announcing that Scott Forstall will be leaving Apple next year and will serve as an advisor to me during the interim. I want to thank Scott for all of his many contributions to Apple over his career.

    For John Browett’s situation, that was expected and the #Firebrowett movement has paid off. But for Forstall’s departure this is an entirely different story, tension has increased between Apple’s executives, Jony Ive and Scott Forstall who said to be the one who pushes for more skeuomorphic designs which obviously come against Ive’s direction.

    Read the full message to employees right below:

    Team,

    We are in one of the most prolific periods of innovation and new products in Apple’s history. The amazing products that we’ve introduced in September and October – iPhone 5, iOS6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications – could only have been created at Apple, and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.

    Today, I am announcing changes that will encourage even more collaboration between our world-class hardware, software and services teams at all levels of our company. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue, and Craig Federighi will be taking on more responsibilities. I am also announcing that Scott Forstall will be leaving Apple next year and will serve as an advisor to me during the interim. I want to thank Scott for all of his many contributions to Apple over his career.

    Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his longtime role as the leader of Industrial Design. Jony has an incredible design aesthetic and has been the driving force behind the look and feel of our products for more than a decade. The face of many of our products is our software and the extension of Jony’s skills into this area will widen the gap between Apple and our competition.

    Eddy Cue will take on the additional responsibility of Siri and Maps. This places all of our online services in one group. Eddy and his organization have overseen major successes such as the iTunes Store, the App Store, the iBookstore and iCloud. They have an excellent track record of building and strengthening our online services to meet and exceed the high expectations of our customers.

    Craig Federighi will lead both iOS and OS X. We have the most advanced mobile and desktop operating systems on the planet, and bringing together our OS teams will make it even easier to deliver our best technology and user experience innovations to both platforms. Craig recently led the very successful release of Mountain Lion.

    Bob Mansfield will lead a new group, Technologies, which combines all of our wireless teams across the company in one organization, allowing us to innovate in this area at an even higher level. This organization will also include all of our semiconductor teams, who have some very ambitious plans. As part of this, I am thrilled to tell you that Bob will remain with Apple for an additional two years. Bob has led some of our most challenging engineering projects for many years.

    Additionally, John Browett is leaving Apple. Our search for a new head of Retail is already underway. In the meantime, the Retail team will report directly to me. Retail has an incredibly strong network of leaders at the store and regional level, and they will continue the excellent work they’ve done over the past decade to revolutionize retailing with unique, innovative services and a focus on the customer that is second to none. This phenomenal team of talented and dedicated people works their hearts out making our customers happy. They have our respect, our admiration and our undying support.

    Please join me in congratulating everyone on their new roles.

    I’d like to thank everyone for working so hard so that Apple can continue to make the world’s best products and delight our customers. I continue to believe that Apple has the most talented and most innovative people on the planet, and I feel privileged and inspired to be able to work with all of you.

    Best,

    Tim

  • Watch Apple iPad mini Full Media Event


    Watch Apple iPad mini Full Media Event

    Watch Apple iPad mini Full Media Event

    For those who didn’t catch the live stream on Apple’s website, Apple posted the full video of iPad’s mini media event where Tim Cook and Phil Schiller unveiled the iPad mini, iPad 4th Generation, new iMac, new Mac mini, 13-inch Retina MacBook Pro, iBooks 3.0, iBooks Author 2.

    You can watch the entire presentation on Apple’s website here. The event video is also available for download in the HD Apple Keynotes podcast:

    - Apple Keynotes

    - Apple Keynotes HD

    - Apple Keynotes 1080p

  • iPhone 5 is a Hit or a Miss?


    iPhone 5 is a Hit or a Miss?

    iPhone 5 is a Hit or a Miss?

    Apple has successfully shaped the future for what the modern phone must look like since the debut of the original iPhone back in 2007 and ever since they go on building upon that success, and unsurprisingly, the new iPhone 5 is the finest Apple mobile device yet.

    Building upon that success is the case with every iPhone announced and this is the safe shelter for haters to bash every new entry released.

    An all-new Design?

    For all the ranters out there that can’t help themselves but touting the iPhone 5 as disappointing. What have you been waiting for exactly? An all-new design? Could anyone think of a better design than the current one? A circular, a cubic or more rounded-corner design that end up looking ugly/weird compared to other Apple products? Or they would like Apple to bring a totally disastrous design or whatever help bring down the company success? Apple is not going to revolutionize the phone every time and then.

    Apple will not bring a different design for the sake of difference, Apple will make new designs only and if only they get better concepts than the past and current ones. Remember, Apple’s main strategy: Don’t fix what is not broken.

    If the original iPhone was a wheel, why should Apple be bothered to reinvent the wheel over and over again, think about that this way, Apple will make the wheel better, efficient and more durable and this is what Apple doing year after year with iPhones.

    NFC or Wireless charging?

    Apple is indeed experimenting these technologies long time before as we previously came across a set of patents related to both technologies. Despite what Apple marketing exec Phil Schiller explained, Apple is not going to introduce these technologies until its time to bring them in full charge. Judging by Apple history, the company spent a lot of time, actually, many years before they unveil their devices and services, including iPhone, iPad, etc..

    If Apple chose not to include NFC, then it isn’t time yet, we can speculate, maybe adding the feature will demand more battery, still fragmented standard, security concerns, Google investment in the industry hasn’t paid off yet, but, against all odds, Apple still has a good alternative, Bluetooth 4.0 that they can fully utilize,

    The new earpods, for instance, were in the works since 3 years, and this time was the perfect moment to unveil the new accessory. Apple will bring the devices when its ready, unlike the other competitors who rather have no issues delivering half-baked devices or services (Microsoft with Windows RT Surface tablet, Google Glass, Sony’s floating touch technology, Samsung’s flexible display, to name a few).

    Why Apple will not please your appetite?

    As I said before Apple has different strategy up its sleeves, they will not fix what is not broken, the human nature always sees things broken and wants to change things even entirely.

    Apple keeps walking in the same pace, with or without your desire.

    Why I don’t care about competitors?

    Let me go straight, I hate people comparing different features between mobile devices, I know this is vital to choose you phone by comparing different devices but this is not what I’m referring to. I mean when they tell you stuff like, hey look, Galaxy S3 has NFC, Droid Razor is the thinnest, etc

    The whole set of comparisons such features with other competitors are misleading and pointless. I don’t care if the Galaxy has the panorama shooting capability before, because the matter is beyond that, I’ll not buy a phone for a single feature like Nokia PureView tech for instance if the device as a whole doesn’t satisfy my needs, those devices lack the majority of Apple offerings in terms of the experience as a whole that just got better by introducing the iPhone 5, Apple is much more than NFC or a set of features its an ecosystem which competitors struggling to match, they hardly going after every leak and patent to copy or get ready for what Apple brings to the world and yet they can’t catchup with Apple because iPhone isn’t just a device it’s part of Apple ecosystem that just works.

    Apple yet failed to impress many?

    Apple keynotes and new devices are no longer bring thrills to people due to amounts of leaks that proved accurate. Keep you eyes shut and don’t read rumors and I bet you, you will get amazed by Apple each and every time.

    But wait, who else other than Apple will tell you that they spend 3 years working on the new earpods, who else will tell you the science behind the band cutout, who else will tell you about photographing their assembly process with 29 megapixel cameras to ensure that a machine picks the exact inlet from 725 unique cuts? It’s only Apple that makes the ordinary stuff look so extraordinary.

    Its still 326 ppi?

    Of course the Retina display first introduced in iPhone 4 was a major industry changer and the companies are now competing to bring the more-dense concept to their displays. The amount of pixels is just perfect and Apple will not again challenge the 700,000+ Apps developers to upgrade their Apps for the sake of few extra pixels.

    But, Apple updates the iPhone every year?

    This is true, Apple will make consumers happy for at least 2 years, people are not forced to upgrade each and every year, for instance, iPhone 5 and iPhone 4S and maybe iPhone 4 are still killer devices. Unlike other competitors, Samsung, Nokia, HTC, etc who drops devices randomly every time and then with different screen sizes and different flavors (actually they are testing to find out what sells better) leaving the old devices-users unsupported.

    Apple care about their old iPhones, even the retired iPhone 3Gs is getting the new iOS 6.

    What went wrong?

    The whole lightning-USB adapters stuff are way expensive. No one wants a gadget to connect a gadget to a gadget after all.

    Was the iPhone 5 a hit or a miss?

    “Hit” the link here to watch the full Apple iPhone 5 keynote

  • Watch Apple iPhone 5 Full Media Event


    Watch Apple iPhone 5 Full Media Event

    Watch Apple iPhone 5 Full Media Event

    Apple has just posted the full video of this morning’s media event where Tim Cook and other Apple execs unveiled the iPhone 5, iPod Touch, iPod nano, Earpods, and announced release dates for iOS 6 and a redesigned iTunes.

    You can watch the entire presentation on Apple’s website here.