Here’s the Super Bowl TV spot for the upcoming Transformers: Dark of the Moon.
The third Transformers movie stars Shia LaBeouf, Rosie Huntington-Whiteley, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White, Frances McDormand, John Malkovich, Ken Jeong, Patrick Dempsey, Alan Tudyk and John Turturro.
In an attempt to prove that Scary Movie’s jokes weren’t funny 11 years ago and still aren’t today, The Weinstein Company announced this morning on Facebook that Scary Movie 5 is, indeed, happening. Yup. Groan. Anyway, other than the simple statement, “Scary Movie 5 is announced by The Weinstein Company,” there haven’t been any other details announced, including no word on whether or not Anna Faris will reprise her role as Cindy Campbell.
So, is this a good announcement? Probably not. But in the franchise’s defense, the previous film (Scary Movie 4) was released about five years ago, which is plenty of time for the filmmakers to rethink what worked and what didn’t.
Each film cost under $50 million to produce and they’ve brought in over $818 million worldwide.
Empire magazine has announced that Captain America: The First Avenger is featured on the cover of its March issue and inside the magazine there’s a new photo and details as well, some of what you’ll find below.
“Scripts had been developed that took place half in World War Two, half in the modern day and none of those scripts were particularly successful because the costume ended up overshadowing the man,” says Marvel chief Kevin Feige. “So we finally said, ‘If we could make a Captain America movie any way we wanted to make it, how would we make it?’ Well, we’d set the entire movie in the past, in that period, with all of the Marvel trimmings. And so we made the fun, kick-ass Captain America movie we wanted to.”
“I’ve always loved Raiders and the tone that it had,” says director Joe Johnston. “It was period but didn’t feel like it was made in the period. It felt like a modern-day film about the period, which is what we’re doing on Captain America. It will not feel like a war movie. It’s funny where it needs to be and emotional where it needs to be and serious and full of action.”
And he’s not just an American hero, argues Evans. “I think he’s the ideal human,” says Evans. “Not just American. It’s what being a good person is. Steve’s managed to overcome all the shortcomings he’s had in life and he does what’s good and what he believes is right.”
Captain America: The First Avenger is scheduled to hit 3D and 2D theaters on July 22.
[via: empire]
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Applying listening logic to television content as Shazam has done for music, new startup IntoNow is launching its iOS application Monday that is capable of identifying 2.6 million broadcast airings, equating to 266 years of video.
The television companion application is designed to create an easy way for users to connect with friends around the shows that they love.
Select the TV icon from within the iPad, iPhone or iPod Touch app and IntoNow listens to what you’re watching on the boob tube or internet. In four to twelve seconds the application magically returns the exact episode, and correctly identifies whether the content is airing live or if it’s a rebroadcast on the original network or a syndicate.
IntoNow provides users with show info, one-click access to IMDb, iTunes and Netflix, the latter of which provides users with a quick way to save episodes to their Instant Queue. In-app notifications alert users to activity and comments from friends, and the “Discover†tab presents a visually engaging way to explore content from curated lists like “Best Shows of the 90′s†or “Movies Featuring San Francisco.â€
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IntoNow users can optionally share what they’re watching with friends on Twitter and Facebook. The application experience is also immensely social, so adding friends from those services is seamless, and engaging around the television content users have implicitly “checked in†to — the entertainment checkin experience as we know it is nonexistent, this is a listen-driven experience — works in a way that feels akin to an ever-present digital water cooler.
“People spend 62% of their leisure time watching television; it’s the largest activity after work and sleep,†says founder and CEO Adam Cahan citing Bureau of Labor Statistics from a 2009 surgery. “Television is an engaged topic,†he says.
The natural engagement piece is why Cahan believes game mechanics employed by a growing crop of entertainment checkin applications are unnecessary. “This is not a consumer experience we understand,†Cahan says of checkins, badges and rewards. “The act of sharing should be seamless; the act of connecting and engaging should be rewarding enough,†he says.
Cahan speaks from years of experience in the entertainment industry. Before raising $11 million in Series B financing as the former CEO of video monetization company Auditude, Cahan was the Executive Vice President of Strategy and Business Development at MTV Networks.
Cahan now has eyes for the $80 billion television advertising business. “The entertainment industry,†he says, “is one of largest advertisers on TV.â€
IntoNow, which uses its own patented SoundPrint audio-recognition technology, can rhythmically identify commercials as distinct from content, impressive technology the startup plans to put to good use in the monetization department in the months ahead.
[via: mashable]