• Apple Surpasses Google as World’s Most Valuable Brand


    Apple has overtaken Google as the world’s most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown. Apple’s brand is now worth $153 billion, almost half Apple’s market capitalization, says the annual BrandZ study of the world’s top 100 brands.

    Apple’s portfolio of coveted consumer goods propelled it past Microsoft to become the world’s most valuable technology company last year.

    Peter Walshe, global brands director of Millward Brown, says Apple’s meticulous attention to detail, along with an increasing presence of its gadgets in corporate environments, have allowed it to behave differently from other consumer-electronics makers and went on to say:

    Apple is breaking the rules in terms of its pricing model. It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire. Obviously, it has to be allied to great products and a great experience, and Apple has nurtured that.

    Other Top-100 list companies including: Apple (1), Google (2), IBM (3), Microsoft (5), AT&T (7), Coca-Cola (6), McDonalds (4). Facebook entered the top 100 at number 35 and No. 10 spot on the top tech brands with a brand valued at $19.1 billion. Here is top tech brands list:

    Download Full Millward Brown’s 2011 BrandZ study – PDF 11.8MB

    [Via Reuters]

  • Google Knows Where You’ve been Using Your Smartphone


    Here are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010:

    71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.

    Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising. Check out the video below:

  • Google Updates New Commenting Feature for Google Docs


    Google Docs is an excellent product from Google company which helps to user to edit the document in online without any use of special software’s. The latest news from Google is they are going to update new commenting feature for Google docs, so it’s like a real time chat between the users which are editing the same document with comment feature. Whenever user comment on the document and that comment will appears on right side of the document including with their profile pictures and timestamps. Even you can use “@” to interact and reply with particular user comment or discussion on that document.

    If user is offline the comments will appear on their e-mail account, so that you can reply for that comment via email without visiting the Google docs web page. Users can also read and view the full discussions simply by clicking the discussion button from the top menu of that document.

  • Run Android Apps on Windows PC With BlueStacks


    Ever thought to try out an Android app without the need to buy a device? Or an iOS user and often wondered how the other guys live? The BlueStacks is to meet your needs.

    It’s basically virtualization for Android. Install BlueStacks on your Windows machine and the software allows you to run an instance of Android right inside the app. From here the experience is just like having an Android device – except the phone calling thing.

    Virtualization is nothing new, Its there for years with VMware or Parallels but this is the first time a mobile operating system has been invited to the party. Head over to the BlueStacks website for more updates.