Googlehas unwrapped a brand new social publishing platform dubbed “Currents” for both iOS and Android Markets
Google Currents is a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger. It brings together this content in a beautiful and simple way so you can easily navigate between words, pictures and video on your smartphone or tablet.
Currents is surely comes on the success of popular social reading apps such as Flipboard, which recently launched on the iPhone following the July 2010 release on the iPad.
With the popularity of Flipboard on iPad, the need for a variant version on iPhone was highly needed. Today the company behind the app is launching the iPhone version. It looks similar to the iPad one but more suited for the iPhone smaller display.
With Flipboard for iPhone we’re introducing Cover Stories. Think of Cover Stories as the feed to check when you’re in line at the coffee shop, commuting on the train or just hanging out at home. It contains a constantly updated selection of interesting articles and photos being shared with you right now.
Cover Stories come from all your Flipboard tiles, including social networks like Facebook, Instagram and Twitter. As you add more sources to your Flipboard, their posts will begin to appear in your Cover Stories.
Zite: a free app called that is constantly learning what you like to read on the iPad and creating a magazine finely tailored to your needs.
Many iPad owners who have used the free Flipboard app for any length of time are familiar with its promise and its shortcomings. Sure, it looks cool — enter your Twitter name and Facebook account, and it turns those feeds into a magazine, complete with gorgeous photos, headlines and virtually flippable pages.
Zite pulls in stories from your Twitter feed, if you wish, or your Google Reader account. Neither are necessary. You can also choose from hundreds of topics you’re interested in or start with the plain-vanilla version of the magazine. That also is not required. Every story comes with thumbs up and thumbs down icons and a button to request more of that kind of story. But none of this is truly important.
The app’s secret sauce is this: It learns from your everyday reading. It’s constantly watching what kind of stories you click on, how long those stories are, how long you’re reading them for — and just as importantly, the stories you don’t click on. (It’ll give you less of those.) Just as Netflix and Amazon bring you movies and products that users similar to you liked, Zite is doing constant behind-the-scenes comparisons between readers, both inside the app and on the web in general.