• Watch the First 30 Minutes of God of War: Ascension


    God of War: Ascension Single Player

    God of War: Ascension Single Player

    God of War: Ascension is surprisingly may end up a decent game. Although built upon an improved version of God of War III engine, but judging by the multiplayer beta demo released earlier and this 30 minutes of the single player gamplay, the game is looking beautiful, more fluid, larger in epic/scale with a bunch of new controls and free combat. The obvious thing that gets me pumped is the inclusion of profile and chapter selection in the game main menu:

    You can now Chapter Select in God of War: Ascension Single Player

    You can now Chapter Select in God of War: Ascension Single Player

    Watch the first 30 minutes of the single-player adventure/campaign courtesy of IGN. Here’s the playthrough for your viewing pleasure:

  • Samsung Hires Flashmob to ‘WAKE UP’ Apple Users


    Samsung Hires Flashmob to ‘WAKE UP’ Apple Users

    Samsung Hires Flashmob to ‘WAKE UP’ Apple Users

    It wasn’t enough for Samsung when they started their anti-iPhone and “get samsunged” campaign months ago, today Samsung sent a paid flashmob to Apple’s retail store in Sydney, Australia to try to “Wake Up” iPhone users.

    Its Samsung’s most ridiculous move yet, they sent hordes of chanters people dressed in black to protest outside of an Apple retail store. with a clear message written: Wake Up!

    It’s believed that this is Samsung’s Galaxy S III marketing, which was put together by Australian creative agency Tongue.

    The ‘Wake up.’ campaign has also seen the words written on the bottom of Bondi Ice Bergs pool, as well as on a series of billboards placed around town. There was also a website at wake-up-australia.com.au that allegedly counts down to the May 3 launch for the Galaxy S III which is Apple’s iPhone primary rival.

    [via mactrast]

  • The Amazing Spider-Man Viral Campaign Begins: Choose Your City Now


    The Amazing Spider-Man Viral Campaign Begins

    The Amazing Spider-Man Viral Campaign Begins

    A new viral campaign for The Amazing Spider-Man has begun! As noted by CBM They started projecting the new logo throughout the streets of London and released a website which offers fans a chance to attend a sneak peek of the movie next month:

    The Amazing Spider-Man logo projected in London streets

    The Amazing Spider-Man logo projected in London streets

    Sign up for an early screening! via this website: http://www.theuntoldstorybegins.com/

    official Synopsis:

    The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr Curt Connors (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.

    The Amazing Spider-Man hits theaters on July 3rd.

  • All 66 Mac vs PC Campaign Ads


    The Mac vs PC Campaign ads were some of the most entertaining advertisements on TV with John Hodgman (being a PC) and Justin Long (being a Mac). Unfortunately Apple pulled the plug on the fun last year. However, Adweek has compiled all 66 ads for your viewing pleasure. and they are ordered chronologically. All 66 ads were directed by Phil Morrison of Epoch Films for TBWA Media Arts Lab.


    1. Better / May 2006.

    2. iLife / May 2006.

    3. Network / May 2006.

    4. Restarting / May 2006.

    5. Viruses / May 2006.

    6. Wall street Journal / May 2006.

    7. Out of the Box / June 2006.

    8. Toché / June 2006.

    9. Work vs. Home / June 2006.

    10. Accident / August 2006.

    11. Angel vs. Devil / August 2006.

    12. Trust Mac / August 2006.

    13. Better Results / October 2006.

    14. Counselor / October 2006.

    15. Self-pity / October 2006.

    16. Gift Exchange / November 2006.

    17. Meant for Work / November 2006.

    18. Sales Pitch / November 2006.

    19. Goodwill / December 2006.

    20. Sabotage /January 2007.

    21. Surgery / January 2007.

    22. tech Support / January 2007.

    23. Security / February 2007.

    24. Computer cart / April 2007.

    25. Flashback / April 2007.

    26. Stuffed / April 2007.

    27. Choose a Vista / May 2007.

    28. Genius / May 2007.

    29. Party is Over / May 2007.

    30. Boxer / November 2007.

    31. Podium / November 2007.

    32. PR Lady / November 2007.

    33. Misprint / December 2007.

    Note: Part 2 (the remaining 33 vids) will be posted soon