At Google I/O you would see journalists, bloggers, guests , Google engineers, audience members and everybody seem enjoying a taste of Apple Mac Notebooks and gears! Thanks to the glowing Apple logo who brought the attention.
The Mac vs PC Campaign ads were some of the most entertaining advertisements on TV with John Hodgman (being a PC) and Justin Long (being a Mac). Unfortunately Apple pulled the plug on the fun last year. However, Adweekhas compiled all 66 ads for your viewing pleasure. and they are ordered chronologically. All 66 ads were directed by Phil Morrison of Epoch Films for TBWA Media Arts Lab.
For 14 years, South Park has taken the news and given it a unique and timely twist with a no-holds-barred candor that often leaves viewers in stitches. Tonight’s Season 15 premiere—which took on the issue of Apple’s secret tracking of iPhone and iPad users and added a disgustingly sinister twist courtesy of Steve Jobs—continued that tradition in truly stellar form. Watch out the humorous video below:
Here are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,†a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010:
71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.
Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising. Check out the video below: